The Secrets Projective Techniques Reveal

by Barbara Milgram | Posted in Projective Techniques |

Jun

10

2011

idiom_wolf_sheep_clothing_backgroundGenerally, a wolf in sheep’s clothing symbolizes a sneak. So I was surprised when a pregnant woman picked this image to exemplify her feelings.

“He’s wearing a costume,” she said. “And I’m kind of wearing one, too.”

Really? I wasn’t expecting that at all, but that’s what I love about Projective Techniques. They elicit a depth of insight that direct questions do not.

This helped us learn that in becoming mothers, women worried they would no longer recognize themselves, just like a wolf in sheep’s clothing.  They worried they would be forever changed.

Armed with this learning, a major health care company had the insight to evolve its maternity program and appeal to women who did not feel sick, but felt personally transformed.

I’ve been doing this a long time, but I continue to be inspired by the discovery of fresh and surprising insights using Projective Techniques.

It’s what makes the work rewarding and fun!  In fact, it’s my favorite thing.


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